CARLY RUSSELL
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Baddie Winkle's 90th

ILLUSTRATION for baddie winkle’s 90th birthday party

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Stash launched their “Live Your Best Life, Your Whole Life” campaign with a 90th birthday celebration for the insta-famous Baddie Winkle. The campaign included larger-than-life murals in Williamsburg, videos ads, and a promo to open a Stash Retire account. I created the illustrations for party swag and used in acquisition videos, social media posts, the campaign landing page, and case study.